SAH membership growth: net -4 last week

Net new members last week, Sep 7 to 13

-4

6 new, 10 cancelled

On the old membership, ten offers. Paid subscriptions started minus cancelled, Kajabi's churn report.

Paid memberships now

360

On the old membership, ten offers

368 at the end of the Aug 24 baseline week, when the product page showed 613 members with access.

Free trials, the new membership

10

24 started since Sep 9, none paid yet

The new membership joins these stats when Domen folds it in.

Trial to paid

after Sep 19

This week so far, Sep 14 to 15

Net 0

1 new, 1 cancelled, read 14:48 UTC

Net new members a week

Paid subscriptions started minus cancelled on the old membership (the Unlimited Plan, ten offers). Grey points are the two weeks before the Aug 24 baseline.

Week by week since the Aug 24 baseline

Week	New	Cancelled	Net
Aug 24 to 30	7	11	-4
Aug 31 to Sep 6	5	9	-4
Sep 7 to 13	6	10	-4
Sep 14 to 15 so far	1	1	0

MRR breakdown, old membership

Movement	Aug	Sep so far
New business	$2,07264	$45211
Reactivation	$1275	$491
Expansion	after the second snapshot	after the second snapshot
Contraction	after the second snapshot	after the second snapshot
Churn	-$2,60250	-$76816
Paused	-$00	-$49112
Net	-$403+19	-$758-16

The ChartMogul breakdown: each movement of the month with the number of subscriptions and the billed MRR it moved. New business is new subscriptions less the ones from members who came back; reactivation is those returning members; churn is the MRR of cancellations; paused is the MRR of subscriptions Kajabi shows as paused, booked when a snapshot first sees them. Expansion and contraction (plan changes) need a second snapshot to measure.

The new SAH Method membership: the 10-day trial since Sep 9

24

trials started

10

14

Still in the trial 10 42%Cancelled or set to cancel 14 58%Paid after the trial 0 0%

Every count in this block includes the team's own test purchases. Read from Kajabi at 14:48 UTC.

Still in the trial

10

42% of the trials

Cancelled or set to cancel

14

58% of the trials

13 set to cancel, 1 cancelled by the team.

Paid after the trial

0

first trials end Sep 19

Trial to paid

after Sep 19

Paid after the trial over the trials that reached day 10, from Sep 19.

Paying customers

335

Members with a paid subscription. 348 paying subscriptions: 10 at $0, 5 members hold two. 12 paused, 3 past due, 12 set to cancel

Subscription churn, 3-month average

15%

Aug: 14.2%. Cancelled subscriptions less the ones that started the same month, over the subscriptions at the start of the month. Normal band 8 to 10%

Lifetime value

$243

ARPA over the six-month average subscription churn (15.9%)

Subscribers by month

Month	New	of which back	Churned	Paused	Net	Paying	MRR	Churn
Oct 25	14	4	14	0	0	192	$5,501	5.2%
Nov 25	9	2	12	0	-3	189	$5,501	5.7%
Dec 25	49	9	20	0	+29	218	$6,688	9.5%
Jan	22	3	21	0	+1	219	$6,985	8.7%
Feb	27	3	9	0	+18	237	$7,981	4.1%
Mar	106	10	49	0	+57	294	$10,899	20.7%
Apr	55	7	39	0	+16	310	$12,072	13.3%
May	95	11	52	0	+43	353	$14,809	16.1%
Jun	54	2	59	0	-5	348	$14,671	16.1%
Jul	49	1	52	0	-3	345	$14,059	14.7%
Aug	69	5	50	0	+19	364	$13,657	14.2%
Sep so far	12	1	16	12	-16	348	$12,899	4.4%

New: every subscription that started paying in the month; "of which back" is the part of it from members who had cancelled or paused before. Net: new less churned less paused, so each row's Paying is the row above plus its Net. Paused: A pause is a movement of its own, dated by the first snapshot that sees the row paused; a resume counts as a reactivation. Kajabi records no pause date, so the pauses seen on the first snapshot (2026-09-15) are booked in that week and month. Churn: the subscription churn rate, cancellations less the ones that started the same month, over the count at the start.

Paying customers

0

Members with a paid subscription. 0 paying subscriptions: 0 at $0, 0 members hold two. 0 paused, 0 past due, 13 set to cancel

Subscription churn, 3-month average

-

Aug: -. Cancelled subscriptions less the ones that started the same month, over the subscriptions at the start of the month. Normal band 8 to 10%

Lifetime value

-

ARPA over the six-month average subscription churn (-)

Subscribers by month

Month	MRR	Churn
Oct 25	$0	-
Nov 25	$0	-
Dec 25	$0	-
Jan	$0	-
Feb	$0	-
Mar	$0	-
Apr	$0	-
May	$0	-
Jun	$0	-
Jul	$0	-
Aug	$0	-
Sep so far	$0	-

New: every subscription that started paying in the month; "of which back" is the part of it from members who had cancelled or paused before. Net: new less churned less paused, so each row's Paying is the row above plus its Net. Paused: A pause is a movement of its own, dated by the first snapshot that sees the row paused; a resume counts as a reactivation. Kajabi records no pause date, so the pauses seen on the first snapshot (2026-09-15) are booked in that week and month. Churn: the subscription churn rate, cancellations less the ones that started the same month, over the count at the start.

Paying customers

335

Members with a paid subscription. 348 paying subscriptions: 10 at $0, 5 members hold two. 12 paused, 3 past due, 25 set to cancel

Subscription churn, 3-month average

15%

Aug: 14.2%. Cancelled subscriptions less the ones that started the same month, over the subscriptions at the start of the month. Normal band 8 to 10%

Lifetime value

$243

ARPA over the six-month average subscription churn (15.9%)

Subscribers by month

Month	New	of which back	Churned	Paused	Net	Paying	MRR	Churn
Oct 25	14	4	14	0	0	192	$5,501	5.2%
Nov 25	9	2	12	0	-3	189	$5,501	5.7%
Dec 25	49	9	20	0	+29	218	$6,688	9.5%
Jan	22	3	21	0	+1	219	$6,985	8.7%
Feb	27	3	9	0	+18	237	$7,981	4.1%
Mar	106	10	49	0	+57	294	$10,899	20.7%
Apr	55	7	39	0	+16	310	$12,072	13.3%
May	95	11	52	0	+43	353	$14,809	16.1%
Jun	54	2	59	0	-5	348	$14,671	16.1%
Jul	49	1	52	0	-3	345	$14,059	14.7%
Aug	69	5	50	0	+19	364	$13,657	14.2%
Sep so far	12	1	16	12	-16	348	$12,899	4.4%

New: every subscription that started paying in the month; "of which back" is the part of it from members who had cancelled or paused before. Net: new less churned less paused, so each row's Paying is the row above plus its Net. Paused: A pause is a movement of its own, dated by the first snapshot that sees the row paused; a resume counts as a reactivation. Kajabi records no pause date, so the pauses seen on the first snapshot (2026-09-15) are booked in that week and month. Churn: the subscription churn rate, cancellations less the ones that started the same month, over the count at the start.

MRR, billed

$12,899

Kajabi's MRR report says $15,882: list price minus coupons it tracks. This figure is what members are billed.

ARPA a month

$39

MRR over 335 paying customers. 176 of 348 subscriptions bill a coupon price, 13 bill yearly

Quick ratio, Aug

0.85

New MRR over churned MRR. Under 1 the base shrinks

MRR movement by month

What new subscriptions add and cancellations take, in billed dollars a month. Green up: MRR from new subscriptions, the pale part of it from members who came back. Red down: MRR from cancellations, the pale part of it from pauses. The label is the net in thousands. Grey: the current month so far.

What paying members pay

Plan and price billed	Paying	Share
Monthly at $25	86	25%
Monthly at $50	61	18%
Monthly at $49	47	14%
Monthly at $20	46	13%
Monthly at $37.5	42	12%
Monthly at $75	28	8%
Yearly at $300	8	2%
Monthly at $0	7	2%
Monthly at $29	7	2%
Monthly at $40	6	2%

MRR, billed

$0

ARPA a month

-

MRR over 0 paying customers. 0 of 0 subscriptions bill a coupon price, 0 bill yearly

Quick ratio, Aug

-

New MRR over churned MRR. Under 1 the base shrinks

MRR movement by month

What new subscriptions add and cancellations take, in billed dollars a month. Green up: MRR from new subscriptions, the pale part of it from members who came back. Red down: MRR from cancellations, the pale part of it from pauses. The label is the net in thousands. Grey: the current month so far.

What paying members pay

Plan and price billed	Paying	Share

MRR, billed

$12,899

ARPA a month

$39

MRR over 335 paying customers. 176 of 348 subscriptions bill a coupon price, 13 bill yearly

Quick ratio, Aug

0.85

New MRR over churned MRR. Under 1 the base shrinks

MRR movement by month

What new subscriptions add and cancellations take, in billed dollars a month. Green up: MRR from new subscriptions, the pale part of it from members who came back. Red down: MRR from cancellations, the pale part of it from pauses. The label is the net in thousands. Grey: the current month so far.

What paying members pay

Plan and price billed	Paying	Share
Monthly at $25	86	25%
Monthly at $50	61	18%
Monthly at $49	47	14%
Monthly at $20	46	13%
Monthly at $37.5	42	12%
Monthly at $75	28	8%
Yearly at $300	8	2%
Monthly at $0	7	2%
Monthly at $29	7	2%
Monthly at $40	6	2%

Cohort retention

Joined	Members	M0	M1	M2	M3	M4	M5	M6	M7	M8	M9	M10	M11
Sep 25	6	100	67	50	50	33	33	33	33	33	33	33	33
Oct 25	10	80	70	30	10	10	10	20	20	20	10	10
Nov 25	7	100	43	29	29	29	29	29	29	29	29
Dec 25	38	95	84	79	79	68	61	55	55	50
Jan	17	94	88	76	59	59	53	35	29
Feb	24	100	88	63	42	33	25	17
Mar	65	100	68	48	34	25	25
Apr	48	100	73	46	38	33
May	83	99	75	61	45
Jun	52	98	71	48
Jul	47	100	83
Aug	64	98
Average	461	98	75	56	45	38	35	36	41	41	22	19	33

Share of each month's new members still paying at the end of the joining month and of each month after it. Each row is the members whose first paid month is the row's month. M0 is the share still paying at the end of that joining month, M1 at the end of the month after, and so on. Average, the ChartMogul way: members still paying over members joined, summed across the cohorts that have reached that month, so a large cohort weighs more than a small one.

Cohort retention

Joined	Members	M0	M1	M2	M3	M4	M5	M6	M7	M8	M9	M10	M11
Sep 25	6	100	67	50	50	33	33	33	33	33	33	33	33
Oct 25	10	80	70	30	10	10	10	20	20	20	10	10
Nov 25	7	100	43	29	29	29	29	29	29	29	29
Dec 25	38	95	84	79	79	68	61	55	55	50
Jan	17	94	88	76	59	59	53	35	29
Feb	24	100	88	63	42	33	25	17
Mar	65	100	68	48	34	25	25
Apr	48	100	73	46	38	33
May	83	99	75	61	45
Jun	52	98	71	48
Jul	47	100	83
Aug	64	98
Average	461	98	75	56	45	38	35	36	41	41	22	19	33

Share of each month's new members still paying at the end of the joining month and of each month after it. Each row is the members whose first paid month is the row's month. M0 is the share still paying at the end of that joining month, M1 at the end of the month after, and so on. Average, the ChartMogul way: members still paying over members joined, summed across the cohorts that have reached that month, so a large cohort weighs more than a small one.

Overview

Net new members a week

Week by week since the Aug 24 baseline

MRR breakdown, old membership

Subscribers by month

Subscribers by month

Subscribers by month

MRR movement by month

What paying members pay

MRR movement by month

What paying members pay

MRR movement by month

What paying members pay

Cohort retention

Cohort retention

Cohort retention